Account value calculator: what one more contract per branch is worth
What is one more account per branch worth against the plan price? Enter your trade's unit of value and your expectations; the math runs in your browser, nothing is sent anywhere.
Prices from the pricing page. A self-serve plan covers its included markets; Managed is counted per area at its starting rate. Nothing you type leaves this page.
- Annual revenue added
- $72,000
- Lifetime revenue added
- $216,000
- Indicative annual feed cost
- $2,988
- Revenue to feed ratio
- 24.1x
At these inputs each area needs 1 new account a year to cover its share of the plan; you entered 4 per branch.
Every plan is on the pricing page. Managed areas are quoted together on one proposal, one rate for the whole footprint, month to month; the Managed figure above is indicative. How multi-area plans work.
How to pick the unit of value
Security, alarm and monitoring teams count RMR. A new account is worth its monthly recurring revenue times the months it stays, and the number a branch manager reports upward is net new RMR for the quarter. Enter the monthly figure and your typical contract length; the calculator shows the first year and the lifetime side by side.
HVAC, fire protection and elevator teams count maintenance agreements. The unit is the annual agreement, and the value sits in the renewals: a three-year term is three agreements, not one. Enter the yearly agreement value and the months you expect it to renew for.
Commercial cleaning teams count contract value, usually quoted per month and priced from the square footage. Enter the monthly contract value and the months it typically runs. One-off project value is for construction, roofing and other trades where the job closes once: a permit or a filing turns into a single project, so the term field is hidden and the first-year and lifetime figures are the same.
Pricing and comparisons
Account value: questions
What is a good cost per account for a field service company?
There is no industry figure; the useful comparison is the account's lifetime value against what you paid to source it. A $1,500-a-month recurring account kept for three years is $54,000; if the Growth plan that produced it costs $2,988 a year and produces four accounts, the cost per account is $747.
Does the calculator include sales time?
No. It compares revenue added with the feed cost only. Add your reps' time if you want a fully loaded figure; the feed replaces the research hours, not the selling hours.
Is this calculator a quote?
No. Self-serve prices are fixed and listed on the pricing page. Managed is from $800 a month, rate quoted on your proposal.
See what your areas produce
Pick a market and browse every signal it produced. Then run this math on real accounts.
Self-serve from $99 a month · Month to month, no setup fee