Shared homeowner pings vs. routed B2B accounts
Angi and HomeAdvisor are good at one thing: putting homeowner demand in front of contractors, fast. We're built for the opposite job — B2B accounts with lifetime value, routed to one member. Here's the math, side by side.
| Angi / HomeAdvisor | FieldClients | |
|---|---|---|
| Who the lead is | A homeowner request | A B2B account — manager, owner, business |
| Exclusivity | Shared with 3–5 contractors | Routed to one member only |
| Why they need you | They filled out a form | A dated public event — violation, permit, agent change |
| Job value | One repair, then gone | Recurring work across a portfolio |
| Pricing | Per shared lead (you pay regardless) | $2,000/mo flat, month-to-month |
Choose shared marketplaces if…
- You want homeowner emergency volume, now
- Your business is built on one-off resi jobs
- You can win on speed-to-lead and price
Choose FieldClients if…
- You want B2B accounts with recurring work
- You'd rather not race four other contractors
- You measure cost per closed client, not per lead
Questions
Are Angi / HomeAdvisor leads worth it?
For homeowner emergency demand, they can be — the intent is real and immediate. The catch is the model: the same request is sold to several contractors, so you pay to compete on speed and price for a one-off job. For B2B accounts with lifetime value, the math rarely works.
What’s the real cost per closed client?
Take a $40 shared lead at a 4% close rate: that’s roughly $1,000 in lead spend per new customer — for a single homeowner job. Now compare one management-company account worth $50–150K over three to four years. The per-client cost is the number that matters, not the per-lead price.
Should I use both?
Plenty of companies do — shared marketplaces for resi volume, signal-based sourcing for commercial accounts. They feed two different sides of the business. We just make sure the account side isn’t a race five contractors already entered.
Keep comparing
Stop racing for shared leads.
Every hot lead we route goes to one member. Check whether your trade and market still have an open seat.
Check your marketReply within one business day · Trial fee credited in full to your first month