How Signal-Based Lead Generation Works
Four stages, run daily by machine. The output is an account that needs your trade, with a verified contact and a documented, dated reason to call. You're not working a list; you're showing up because something just happened to their building.
Monitor. Match. Enrich. Route.
Each stage narrows a raw public record down to one member's phone call. Nothing here is scraped from a list months ago. Every lead is anchored to an event with a date on it.
Watch the sources
Scan government registries, permit filings, violation records, and complaint data for the market. Every day, automatically.
Find the account
Match each signal to the business behind it: the managing agent, owner, or operator, with portfolio size and building profile attached.
Verify the contact
Find the decision-maker and verify how to reach them, a verified decision-maker email on every lead, and a company phone where listed.
One lead, one member
Route every lead to a single member, matched to territory, segment, and job preferences. Nobody else in the market receives it.
One heat violation, four stages.
Here's a single lead moving through the machine, the kind an HVAC member receives most mornings.
A violation opens in Bushwick
The city records a Class C heat and hot-water violation against a 47-unit residential building in Bushwick. It hits the public record overnight; the machine reads it that morning.
We find the managing agent, 23 buildings
The building's registration names its managing agent. We roll that agent up across the registry: they run a 23-building residential portfolio. This isn't one apartment's problem; it's a portfolio owner whose current vendor just failed an inspection.
We verify the decision-maker
Cascading enrichment finds the person who signs HVAC contracts at that agent and verifies a working email, plus the company phone listed in the registration record. The lead ships with the account, the building, the violation, and the contact.
It goes to one member
The lead matches the profile of the market's residential-segment HVAC member, right borough, right building size, right job type. It routes to them alone. No other member in the market sees it. They call about a documented problem, today.
Routed by fit, not luck
Every membership carries a profile. A lead only routes to you if it matches yours, so the residential walk-up and the commercial tower go to different members, and nobody fights over a lead that was never theirs.
Signal in, lead out
- Signal
- A public, dated event lands on a building, a violation, a permit, a registration change.
- Match
- We tie it to the account behind it and verify the decision-maker.
- Dispatch
- The lead goes to exactly one member in your market. Never shared.
See the feed on your own market.
Membership is month-to-month, so you can judge the leads on your own market and walk away any time they're not worth working.
Check your marketReply within one business day · Month-to-month, no long-term contract